Flag of the United States and U.s. Car Maker Essay

1. In your opinion, what were the most in-chief(postnominal) architectural plan considerations for BMW when re intentioning the Mini for the U.S. machine foodstuff?As for U.S. cable auto maker, the world-class maculation that they should re cast the image and the style of the BMW. As to suit the market, BMW should make the car a little larger add near modern bits inside of the car. As I know, they highlighted the British theme by adding extras akin the flag on the roof, therefore, as for the U.S. car maker, they also plunder add the extras wish well American flag on the roof, and flat they can design the car remunerate of the American flag.2. What would be the most all key(predicate) benefits to design into this car for the targeted market segment(s)? The targeted market segments for Mini ar nation who argon 24-32, young white-collar, urban professionals who owned their first car, which is adventurous, extraverted and car for own(prenominal) users.As we know the Minis target market are people who are 24-32 years old, who just fine-tune from university or have their first job. Therefore, the genial media is very important to them. Company can insert the social app like peep and Facebook to and Web Radio to the car, which you can adopt the status updates and tune into online radio post via iphone and to listen to them in Mini. Create a Mini website which let car possessor customize their own outfits of the car.3. What would be the aboriginal points of discussion between design and different functional areas within BMW in companionship to deliver a car with the desire benefits?As my point of view, between design and functional areas, the key points of discussion are equal, environmental problems and estimable issues. In rules of order to deliver a car with the sought after benefits, guild should consider about the court of product. Even though the design may increase the sales, but reasonable cost pass on determined by the p recaution of company. In addition, increasingly people feed attention to the environmental problem, except cause a crap a designable car with other functions, company also should take care of the environment, such as the emission issue. As for ethical issue, when find out the small colliery of a BMW, company should recall it immediately, cannot do like Ford Companys Pinto case, should assume the responsibility.4. More broadly, when a car such as the Beetle or Thunderbird is redesigned or given a raising for the modern car buyer, what are the design pitfalls and concerns, and specifically, what kind of market research should be conducted to ensure that the pitfalls are avoided?When a car such as the Beetle or Thunderbird is redesigned for the modern car buyers, the most relate issue is safety. Some of the redesigns want to reciprocate the demands of consumers, however ignore the safety issues. In my opinion, the Primary research is research that design and conduct by ourselve s. Several tools are available to the market researchere.g., broadcast questionnaires, phone surveys, observation, and focus groups. Research will often help us scale down risks associated with a new product, but it cannot take the risk away entirely. It is also important to ascertain whether the research has been complete.